Apple's Tim Cook says the company 'always has something up our sleeves'

Apple CEO Tim Cook said he is excited about the potential for augmented reality to "enhance life," and also teased the possibility of AR on products beyond iOS.

Credit: Apple
At Europe's Viva Tech conference, the Apple chief executive recently sat down for a virtual "fireside chat" with Guillaume Lacroix, CEO of digital media company Brut. During the interview, Cook covered a range of topics, including privacy, Apple's pandemic responses, and future AR endeavors.

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