YouTube testing cheaper ad-free 'Premium Lite' tier in Europe

YouTube is testing a cheaper subscription tier that offers ad-free viewing on iOS and other platforms, but doesn't include any of the other features of its YouTube Premium plan.

Credit: Google
The so-called "YouTube Premium Lite" subscription is being piloted in several countries like Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. It costs 6.99 for ad-free viewing, below YouTube Premium's local price tag of 11.99.

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