Advertisement
United States  

“News neutrality by unbiased coverage”
One News Page
> >

Is Netflix Set to Change Its Subscription System?

One News Page Staff Thursday, 12 July 2018
Is Netflix Set to Change Its Subscription System?by

Netflix is now a global brand of unbelievable proportions – who would have thought, even a few years ago, that a relatively humble online DVD rental service would change the way we watch movies and TV at home? Who envisaged the brand putting the final nails into Blockbuster Video’s coffin? Who thought that Netflix would go toe-to-toe with Disney – one of the biggest entertainment brands of all-time – on the stock exchange? Shareholders are very happy indeed – and viewers are, too, with the service continuing to usher in new subscribers and content on a regular basis.

However, as businesses adapt and grow, changes will need to be made with regard to subscription models and pricing. Netflix’s pricing tariffs have altered over the years to keep up with demand and to help fund their expanding library of original content (such as Stranger Things, 13 Reasons Why and BoJack Horseman), which is understandable – but news has emerged recently that suggests a major shift in subscriber features may be coming into play, meaning that Netflix fans are advised to be vigilant with regard to news coming from the video streamer soon.

The changes are reportedly set to be trialled in Europe under what is being mooted as ‘Netflix Ultra’ – reportedly costing €19.99 per month, certain subscribers will be offered the chance to upgrade to Ultra to access certain features such as multi-screen streaming, 4K streams and more besides – meaning that the tariff system and the tiered subscription features could be set to overhaul worldwide if trials show positive uptake – however, this remains unclear as of the time of writing.

“We continuously test new things at Netflix, and these tests typically vary in length of time – in this case, we are testing slightly different price points and features to better understand how consumers value Netflix,” a spokesperson has advised. “Not everyone will see this test and we may not ever offer specific elements included in the test to our members.”

Netflix Testing 'Ultra' Streaming Plan
Netflix Testing 'Ultra' Streaming Plan

Therefore, it’s plain to see that waters are being tested to see quite what users are willing to pay for over time – it’s a smart strategy, though most Netflix users, by the looks of things, won’t be required to participate. It’s safe to say that – should any big changes be brought in – the video streamer will inform its mass user base as soon as physically possible. Keep streaming – and don’t panic just yet!

0
shares
ShareTweetSavePostSend
 

You Might Like


Tweets about this


Other recent news in Entertainment

DARREN CRISS Brings Fiancee Mia Swier to Emmy Awards 2018!Colin Jost & Michael Che Talk #MeToo During Opening Monologue at EMMY AWARDS 2018 - Watch!
Orrin Hatch Defends Brett KAVANAUGH: ‘Somebody’s Mixed Up,’ I Think Christine Ford is ‘Mistaken’Lawyer For Kavanaugh Accuser CHRISTINE FORD: She’s Willing to Testify Before Senate

Recent related videos

Netflix Gives Apparent Update On The Defenders' Season 2 [Video]Netflix Gives Apparent Update On The Defenders' Season 2

Today Netflix announced the upcoming launch of "NX" which (as you can see in the video above) is the streaming services' new geek-friendly division of genre content, from superheroes to sci-fi, anime,..

Wochit Entertainment -   00:35

Uber Is Re-Branding, Again [Video]Uber Is Re-Branding, Again

The new logo and typeface is dubbed "Uber Move." This change comes less than three years after their previous re-branding. The re-branding, led by new Uber CEO Dara Khosrowshahi and global brand..

NYDN tronc -   01:38

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance [Video]LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

COLOGNE – While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO..

BeetTV - Affiliate -   05:32

Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad [Video]Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

COLOGNE -- Over the last couple of years, we have all become familiar with the possibility that media agencies could be "disintermediated" as ad buyers pull certain key functions in-house in a quest..

BeetTV - Affiliate -   04:53

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+  •  FOLLOW us on Pinterest