Local TV Buyers Need Power: Hudson MX’s Stevens
Local TV is one of the biggest advertising opportunities - but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium. That is according to an ad-tech veteran who..
Credit: BeetTV - Affiliate Duration: 08:03Published
Google could be facing major probe from Justice Department
WASHINGTON — The Trump administration's Justice Department is preparing to open an antitrust investigation into Google, according to the Wall Street Journal.
According to Bloomberg, the move comes..
Credit: TomoNews US Duration: 01:33Published
A+E Sales Extensions Benefit Advertisers And Viewers: VP DeMarco
With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E..
Credit: BeetTV - Affiliate Duration: 04:42Published