United States: What Brands Can Expect From College Sports' Ever Evolving NIL Landscape - Sheppard Mullin Richter & Hampton

United States: What Brands Can Expect From College Sports' Ever Evolving NIL Landscape - Sheppard Mullin Richter & Hampton

Mondaq

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The first domino fell in late 2019 when Governor Newsom signed The Fair Pay to Play Act into law. This was the first statute allowing collegiate student-athletes to profit off their name, image, and likeness (NIL).

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