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Zebra Athletics Unveils Virtual Reality Training Facility Designs with Axonom at MA SuperShow

PRWeb Tuesday, 17 July 2018
Martial Arts SuperShow attendees use virtual reality to experience Daniel Cormier, Michelle Waterson, Cortney Casey, and Benson Henderson’s mixed martial arts training centers.


Axonom, a global provider of virtual and visual product configurator software, today announces customer Zebra Athletics, the world’s leading outfitter of training facilities, unveiled a virtual reality (VR) exhibit for attendees to explore three premier mixed martial arts training centers used by UFC fighters at the Martial Arts SuperShow in Las Vegas.

Zebra Athletics used virtual reality to showcase its products by virtually transporting attendees to three world-class training centers used by Daniel Cormier (American Kickboxing Academy), Michelle Waterson (JacksonWink), and Cortney Casey and Benson Henderson (The MMA Lab).

Attendees wore the HTC Vive Pro to explore each facility, observe the layout design, see what equipment is used, and grasp how the equipment is effectively placed for optimal training performance. "It was amazing how realistic and detailed the rooms looked," said UFC champion, Daniel Cormier. "Zebra really took gym designs to a new level."

"Virtual Reality is an effective way to engage, educate, and inspire athletes and gym owners on Zebra products," said Kyle Fisher, President at Zebra Athletics. "VR gives our prospective customers an immersive, first-person point of view how Zebra mats, padding, cages, bags, and racks look inside various rooms with unique sizes and dimensions. It’s a great tool for gym owners to validate the design of their ideal facility."

The training centers were designed with Axonom’s visual configure, price, quote (CPQ) solution suite. Powertrak 3D Product Configurator features an interactive floor space planning tool (FSP) to create, customize, and furnish each room in the facility. Its robust toolset includes measurement tools for product spacing, floor and wall pattern automation, and drag-and-drop placement of products, interior walls, windows, and doors.

In addition to sales quoting and ordering features, Powertrak 3D Product Configurator is VR-ready on smartphone-based headsets and tethered devices. Powertrak Virtual Reality Product Configurator provides consumers and key decision-makers an immersive experience to visualize product configurations and room layout designs – all prior to ordering or construction.

"Powertrak 3D Product Configurator and Virtual Reality combine to deliver the most compelling sales tool for exhibitors at trade shows," said Mike Belongie, COO at Axonom. "Zebra Athletics is the posterchild on how to effectively present a variety of products for specific types of environments, all from a 10’x20’ exhibit space."

About Zebra Athletics
With more than 20 years outfitting gyms and studios, Zebra Athletics is the world’s leading outfitter of training facilities. Zebra was the first flooring company to bring high-end MMA Mats, Martial Arts Mats, and other flooring options to the Martial Arts disciplines. Zebra has since expanded its products to include those suited for the Tactical Combative and Yoga training disciplines.

Zebra has sold over 750,000 mats worldwide and is the official mat provider of The American Taekwondo Association, The International Brazilian Jiu-Jitsu Federation, The BJJ Tour, and The Minneapolis Yoga Conference. Thousands of BJJ, Traditional Martial Arts, and MMA Championships have been won on Zebra Athletics’ equipment.

About Axonom
Axonom is a worldwide leader in marrying Visual Configure, Price, Quote (CPQ) software with Virtual Reality (VR) experiences. Established in 2002, the developer of Powertrak 3D Product Configurator and VRoom enables sales, channel partners, and customers around the world to visually build products and design environments, then experience them in virtual reality.

Enriched with mobile extendibility, the Powertrak solution suite includes: Configure-Price-Quote, 2D/3D Visual Product Configurator, Virtual Reality Product Configurator, Guided Selling, and Web Portals. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers achieve greater profit potential. For more information, please visit http://www.axonom.com.

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