Tuesday, 15 January 2019
Barney Goldberg, Executive Creative Director on Hyundai, Bob Rayburn, Executive Creative Director on Genesis
HUNTINGTON BEACH, Calif. (PRWEB) January 15, 2019
INNOCEAN USA today announces promotions on the Hyundai and Genesis creative teams. Barney Goldberg and Bob Rayburn have been promoted to Executive Creative Directors of Hyundai and Genesis, respectively, providing industry expertise and depth.
In their individual roles, Goldberg oversees a multi-channel creative department charged with making Hyundai work that resonates with a diverse audience. Rayburn’s focus is on building the Genesis brand, one of the newest luxury car companies in the automobile market.
“Barney and Bob have been creative leaders at INNOCEAN since their arrivals, and we are proud and excited to formally announce these new leadership roles on the Hyundai and Genesis creative teams,” said Steve Jun, INNOCEAN USA CEO and President.
In 2016, Goldberg and Rayburn were the key creative leads on Hyundai’s Super Bowl 50 work, winning the USA Today Ad Meter with spots ranked #1, #5, and #6. The following year, they helped lead Hyundai’s Super Bowl effort, “Operation Better.” The one-of-a-kind live commercial shortlisted at Cannes.
Goldberg led Hyundai’s FIFA World Cup campaign. The campaign hashtag, #becauseFutbol, allowed Hyundai to become a part of the World Cup conversation, with Hyundai finishing second only to Adidas for most popular brand on Twitter during the event.
“When I first joined INNOCEAN six years ago, I loved its family-like vibe,” said Goldberg. “The work was always strong, and of course, that’s what we all strive for. But not every place values people like they do here. That’s where I feel INNOCEAN is at its best. I’m proud to be a part of making the work and culture as strong as it can be.”
Goldberg’s many years of experience includes the Dr. Pepper and Volkswagen business when at Deutsch LA, producing Super Bowl spots for both. When at TBWA\Chiat LA, he worked on Nissan. At Saatchi LA, his work included vehicle launches for Toyota, in addition to Toyota’s NBA sponsorship. Goldberg’s work has been recognized by nearly every industry competition, including Cannes, The One Show, Communication Arts and the Effies.
Since joining INNOCEAN in 2014, Rayburn spearheaded the launch of the Genesis brand in all channels, including multiple global efforts, as well as the launch of MotorTrend’s 2019 Car of the Year, Genesis G70.
“Titles are great, and I am honored and humbled by it,” stated Rayburn, “but getting to launch the most exciting young luxury car brand with the best team in the business is what gets me out of bed every morning.”
Prior to joining INNOCEAN, Rayburn was Creative Director at TBWA\Chiat\Day where he worked on one of the most iconic brands in the entertainment industry, the Grammys. The 2014 Grammys broke the record for social media mentions in a live broadcast, well ahead of the Super Bowl and the Academy Awards. Overall, ratings climbed 400% from when he first started on that business. Rayburn also lead and won the pitches for Miller Lite and Buffalo Wild Wings. He has won awards on all advertising platforms, digital, mobile, traditional, social and design.
About INNOCEAN USA
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.