Brands are getting savvier with Instagram Stories, hoping to avoid burning their media budgets on lousy ads
Monday, 10 September 2018 · Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground.
· These marketers have been posting free Stories to Instagram to evaluate what performs best among consumers, before putting money behind them for paid ads.
· As Instagram starts becoming a more crucial ad...
If you needed any indication that the big consulting firms were making an entry in the world of advertising services, look back to Accenture's appointment of Omnicom veteran Nikki Mendonça in October..