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Brands are getting savvier with Instagram Stories, hoping to avoid burning their media budgets on lousy ads

Business Insider Monday, 10 September 2018
Brands are getting savvier with Instagram Stories, hoping to avoid burning their media budgets on lousy ads· Brands including Cisco, Smirnoff, Budweiser, and Benefit Cosmetics are using Instagram Stories as a testing ground.
· These marketers have been posting free Stories to Instagram to evaluate what performs best among consumers, before putting money behind them for paid ads.
· As Instagram starts becoming a more crucial ad...
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News video: Brands Pushing Instagram Stories To Avoid Ad Spending

Brands Pushing Instagram Stories To Avoid Ad Spending 00:39

Brands Pushing Instagram Stories To Avoid Ad Spending

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