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Walmart is helping launch original shows, claiming that Netflix and Amazon don't make enough content aimed at its core Middle America shoppers (WMT)

Business Insider Thursday, 11 October 2018
Walmart is helping launch original shows, claiming that Netflix and Amazon don't make enough content aimed at its core Middle America shoppers (WMT)· Walmart has struck deals to back original TV shows and other programming that will air on its streaming service, Vudu. 
· The retailer's streaming videos will be geared towards Walmart's customer base of middle- and lower-income shoppers who don't live in major cities, who Walmart believes to be underserved by current...
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News video: Walmart Targets 'Middle America' With Streaming Content

▶ Walmart Targets 'Middle America' With Streaming Content 02:00

Walmart is launching partnerships to produce its own content, which Business Insider correspondent Kate Taylor said seems designed to appeal to what the company considers its typical shopper.

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