Harley-Davidson has in business for 116 years — but the iconic American company is facing numerous challenges (HOG)
Monday, 19 August 2019 · Harley-Davidson has been around since 1903.
· The motorcycle manufacturer has seen it all — including two world wars — but the company is now up against new challenges.
· But the brand remains an American icon and its history is fascinating.
· Visit Business Insider's homepage for more stories.
In 1903 two friends got together and combined bicycles with engines and created the iconic brand Harley-Davidson. Fast forward 116 years and the legendary American motorcycle manufacturer's market capitalization is $6 billion. In the past century, the brand has seen a lot of changes, but now the...