The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth under criminal investigation

Business Insider


· The e-cigarette company Juul, which won an investment from the tobacco giant Altria at a $38 billion valuation, faces an uncertain future.
· Analysts have credited Juul with single-handedly resurrecting the slumping e-cigarette market.
· But Juul is confronting challenges that include warnings from national regulators,...

Full Article