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Podcast companies are using new tech to make more money from host-read ads, but some worry about overwhelming their most loyal listeners

Business Insider Friday, 29 November 2019
Podcast companies are using new tech to make more money from host-read ads, but some worry about overwhelming their most loyal listeners· As the podcast industry heats up, advertisers look increasingly toward audio to promote brands and sell products.
· Avid podcast listeners are sought after because they engage with ads and take them into consideration when purchasing, according to a study conducted by Edison Research and podcast network PodcastOne.
· Ads...
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