News Corp. gets a new CTO, agencies push back against brand demands, and venture capitalist Fred Wilson reveals why he's bullish on media
Tuesday, 3 December 2019 () Hello! Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at [email protected]
First, a scoop from my colleague Ashley Rodriguez. WarnerMedia...
They are two of the key developments being touted to revolutionize TV ad buying - but are "deterministic" targeting and outcome attribution really up to scratch? During "Data Activation, the New Tool..