How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale

Business Insider


· *Adtech company IgnitionOne sold off in a fire sale to Zeta Global to Publicis Media in November after the company couldn't renew a line of credit.*
· *According to interviews with 12 former employees and eight other people close to the company, IgnitionOne's problems stemmed from management's personal investments into the...

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