PE shop Vista Equity Partners paid $100 million for 7Park to get in on the alt-data craze. Insiders told us how it's trying to juice business in an industry that's showing cracks.

· Vista Equity Partners paid nearly $100 million to buy alternative data company 7Park Data at the end of 2018. Since the acquisition, the firm has added to the sales team as it attempts to pivot away from selling the reports that the company was founded on.
· Sources tell Business Insider that 7Park added a "customer success"...