A top Unilever exec explains the CPG giant's about-face in combating harmful content online and why it's working with the platforms after threatening to yank budgets

A top Unilever exec explains the CPG giant's about-face in combating harmful content online and why it's working with the platforms after threatening to yank budgets

Business Insider

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· Unilever once threatened to pull ads from Facebook and Google over fake news and extreme content, but it's begun taking a more collaborative approach.
· Business Insider spoke to Luis Di Como, Unilever's EVP of global media, last week after Davos, where it joined an industry collective to combat harmful content online.
·...

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