The marketers waging the streaming TV wars, a buzzy agency's plan to fend off consultancies, and State Farm brings back its famous tagline

Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own here. Send me tips or feedback at ljohnson@businessinsider.com.

Before we get to the news, my colleague Tanya Dua is looking for...