Focused on health in the home, Novi lands $1.5M to help CPG companies source clean, safe ingredients

Kimberly Shenk has been focused for a while now on “clean” products that are made without harmful chemicals. In 2017, Shenk and friend Jaleh Bisharat launched NakedPoppy, a site that curates and sells cosmetics that have been vetted by chemists (including some of its own products). Interestingly, as the young startup was announcing $4 million […]