The pandemic has created a new set of alt-data devotees — and sparked a gold rush among providers. But some insiders warn it's a 'sucker's game' to chase trends.

· Alternative-data companies have helped investors and companies wrap their heads around the huge impact of the novel coronavirus.
· A mix of market uncertainty, the need for timely data, and hopes of getting more granular insights pushed hedge funds to lean on more alternative data sources.
· Some alternative data providers...