Inside the intricate TikTok campaign that helped Surfaces' 'Sunday Best' become a global hit and the Gen-Z company behind it

· TikTok's imprint on the music industry is undeniable, as tracks that gain popularity on the app continue to chart on streaming platforms and the Billboard Hot 100.
· While songs often take off organically on TikTok, marketers and record labels also hire influencers to promote new releases.
· The Gen-Z media company...