Amazon Web Services pioneered serverless computing in 2014, and Microsoft and Google followed suit. Here's why companies are turning to this new technology to cut cloud costs and make life easier for developers. (AMZN, MSFT, GOOG, GOOGL)

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· Companies are increasingly turning to serverless computing as a way to both cut cloud costs and simplify the lives of software developers. 
· Amazon Web Services pioneered serverless when it launched AWS Lambda in 2014, with Microsoft and Google entering the market with their own takes on the concept as well.
· Despite...

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