Tesla has a huge lead over other automakers. See how the electric-car company's brand became so mighty. (TSLA)

Business Insider


· For years, potential competitors kept an eye on Tesla as it absorbed all the risk of creating a viable market for electric vehicles.
· While the electric-vehicle market hovers in the single digits, the conventional wisdom was that Tesla would exhaust itself proving that consumers actually wanted to go electric.
· But with...

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