The Facebook advertising boycott's impact, and what's next
Monday, 3 August 2020 Hi! Welcome to the Insider Advertising daily for August 3. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
*Today: *Advertisers return to Facebook, Netflix's new CMO Bozoma Saint...
Another nail in the coffin for traditional ad measurement metrics? Last week, NBCUniversal became the latest media owner to launch its own effort to quantify impact for advertisers. It's called Total..
By ripping up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement, Apple will impact advertisers and publishers alike. That is the view of one marketing executive who..
Deprecation of third-party cookies and now Apple's decision to make its IDFA mobile ad system opt-in by consumers will have a profound impact on how advertisers can target audiences across screens. So..