An agency that handles $1.5 billion in ad spend breaks down where money from the Facebook boycott went

Business Insider

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· A new report from ad agency Tinuiti broke down where advertisers allocated their dollars during the July ad boycott of Facebook.
· It found 40% of advertisers spent the money on paid search like Google, while 24% put it on other social platforms like Pinterest and Snap.
· Of the advertisers that paused their Facebook...

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