Qualcomm Says Apple Silicon Copies Its Strategy, But That’s Just Alright

Qualcomm and Apple haven’t been exactly the best friends lately, though the two companies eventually settled their legal disputes and agreed to work together on powering 5G capabilities on the iPhone 12 and future models. But there’s another market sector Qualcomm is closely keeping an eye on: the ARM push that both Microsoft and Apple are super committed to. While Microsoft is pushing hard for Snapdragon on Windows chips, Apple has embraced the Apple Silicon with its very own M1 processor powering a new generation of devices. Speaking with AnandTech, Alex Katouzian, Qualcomm’s SVP and GM of the mobile, compute and infrastructure business, explains what Apple does right now is reiterating a strategy the chip maker has been insisting on for several years already. “People say, imitation is the best form of flattery. Look at look what happened with the [Apple] M1. Their product pitch is...