In the As-a-Service economy, 'subscription' without 'service' just won't fly

As we think about the past year in business, the subscription and "As-a-Service" economy has to be at the top of the trend lists. There is a difference between products on subscription and a true service. Take consumer services as an example. Consumer-oriented grocery delivery, shipping services, videoconferencing and entertainment solutions all have seen tremendously accelerated adoption in the months since the onset of the pandemic. And these services in turn are convincing reasons to adopt IT infrastructure as a service, cloud, and sophisticated third-party logistics services. Getting what you need, when you need it, and only paying for what you… [Continue Reading]