Square's rebranding as Block could signal a move into crypto

Square's rebranding as Block could signal a move into crypto

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Having stepped down as CEO of Twitter, Jack Dorsey is not done with change. His company Square has just announced that it is changing its name to Block -- something it says "differentiates the Square brand, which was built for the Seller business, from the corporate entity". With the rebranding there will be no organizational changes; Square, Cash App, TIDAL, and TBD54566975 will continue to maintain their respective brands. While a press release expresses some of the thinking behind the change in name, many believe it is also a reference to blockchain, and could signal a move into cryptocurrencies. See… [Continue Reading]

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