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$5 beers and $2 hot dogs: Why the Super Bowl stadium's radical pricing works

CBS News Saturday, 2 February 2019
$5 beers and $2 hot dogs: Why the Super Bowl stadium's radical pricing worksSince demolishing the Georgia Dome and opening their state-of-the-art Mercedes-Benz stadium right next door, the NFL’s Atlanta Falcons have re-written the rules when it comes to concession sales. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and beverages that average fans can afford. Dana Jacobson reports.
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News video: Does Hosting The Super Bowl Bring In Money Or Cause A Financial Burden?

Does Hosting The Super Bowl Bring In Money Or Cause A Financial Burden? 00:32

According to Business Insider, the Super Bowl attracts over 100 million TV viewers every year. This makes the annual sporting event nine of the 10 most watched American TV program of all time. Although some think hosting the Super Bowl brings in a large profit for the city, others don’t. One of the...

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