‘A Little Late With Lilly Singh’ Debuts Steady With Carson Daly’s ‘Last Call’ Finale Ratings
Tuesday, 17 September 2019 Lilly Singh made her late-night debut very early Tuesday with her new NBC talkshow, “A Little Late With Lilly Singh,” which put up steady ratings compared to her predecessor, Carson Daly’s, last call on the network — and his final season averages.
At 1:35 a.m., the first episode of Singh’s series, which featured guest Mindy Kaling, averaged a 0.6 rating/3 share in metered-market households, NBC’s best Monday rating in the time period with regular programming since April 1 (0.7).
“A Little Late’s” debut also received a 0.2/2 among the advertiser-coveted 18-49 demographic in the 25 markets with local people meters, maintaining 100% of its lead-in. That stat equals the network’s best Monday rating in the time slot with regular programming since June 18, 2018 (0.3).
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The final season average for Daly’s “Last Call With Carson Daly” was a 0.6 in households and 0.2 in the 18-49 range. His final episode on May 24 came in the same, with a 0.6 in households, 0.2 in 18-49.
A network insider told TheWrap it’s important to keep in mind that NBC isn’t using Singh’s “linear” ratings as the “yardstick” by which to measure her show’s performance, as it is “designed to build off of Lilly’s already strong YouTube presence.”
Speaking of the social side, there were more than 13,000 tweets about Singh’s new show after NBC dropped the first episode on YouTube Monday, several hours ahead of “A Little Late’s” linear premiere at 1:35 a.m.
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Lilly Singh isn’t following in the footsteps of her late-night mentors, but rather dipping her toes into a television pool that no one has touched before. While on our exclusive visit to the set of “A Little Late with Lilly Singh”, she tells Carlos Bustamante how her show will differ from...