The Season 1 finale of “Tough as Nails” helped CBS tough out a Wednesday win in primetime’s key-demo ratings. The same could be said in terms of total-viewer averages, though really it was lead-in “Big Brother” that did the heavy lifting in both major Nielsen categories.
CBS was first in ratings with a 0.6 rating/4 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 3.4 million, according to preliminary numbers. “Big Brother” at 8 p.m. put up a 1.0/7 and 4.1 million viewers. From 9-11, the “Tough as Nails” Season 1 finale averaged a 0.4/3 and 3 million viewers.
NBC, Fox and Univision tied for second in ratings, each with a 0.4. NBC and Univision got 3 shares, Fox had a 2. NBC was second in total viewers with 3.3 million, Fox was fourth with 1.5 million and Univision was fifth with 1.3 million.
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For NBC, the “America’s Got Talent” results show at 8 received a 0.6/4 and 5.4 million viewers. Reruns followed.
Fox aired all repeats last night.
ABC and Telemundo tied for fifth in ratings, both with a 0.3/2. ABC was third in total viewers with 1.6 million, Telemundo was sixth with 1 million.
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ABC aired just reruns in primetime.
The CW was seventh in ratings with a 0.1/1 and in viewers with 526,000. Following a repeat, “Coroner” at 9 had a 0.1/1 and 680,000 viewers.
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Ratings: ‘Tough as Nails’ Season Finale Pairs With ‘Big Brother’ for CBS Wednesday Win
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