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Ratings: Virtual ACM Awards on CBS Hit All-Time Lows in Key Demo and Viewers

The Wrap Thursday, 17 September 2020
Ratings: Virtual ACM Awards on CBS Hit All-Time Lows in Key Demo and ViewersCBS’ 55th annual Academy of Country Music Awards hit all-time lows in both TV ratings and total viewers on Wednesday, the first (and hopefully last) time the ACMs went virtual.

However, CBS still managed an easy primetime win against its broadcast competition.

Hosted by Keith Urban, last night’s ACM Awards drew a 1.0 rating in the key adults 18-49 demographic, down from the previous low of 1.6 that 2019’s show — which aired on a Sunday — put up.

*Also Read:* 2020 Academy of Country Music Awards: The Complete Winners List

In terms of total viewers, the show scored 6.589 million viewers, the smallest audience the show has seen since its former record low of 9.275 million in 2007, when the show aired on a Tuesday for the third year in a row.

CBS was first in ratings with a 1.0 rating/7 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 6.6 million, according to preliminary numbers. The ACM Awards aired from 8-11 p.m., filling primetime.

*Also Read:* Drew Barrymore's Daytime Debut Does Fine in Ratings, But Falls Behind Tamron Hall's Andrew Gillum Interview

NBC, Fox (which aired only reruns) and Univision tied for second in ratings, each with a 0.4 rating. NBC and Fox had 3 shares, while Univision had a 2. NBC was second in total viewers with 3.1 million, Fox was third with 1.6 million and Univision was fifth with 1.2 million.

For NBC, “America’s Got Talent” at 8 p.m. took a 0.6/4 and 5.1 million viewers. Repeats followed.

Telemundo was fifth in ratings with a 0.3/2 and sixth in total viewers with 1 million.

*Also Read:* 'America's Got Talent' Tops Trump Town Hall in TV Ratings

ABC and The CW tied for sixth in ratings, both with a 0.2. ABC, which had a 1 shared, was fourth in total viewers with 1.5 million. The CW, which had a 1 share, was seventh in total viewers with 719,000.

For ABC, following encores, the ABC News special “Notre-Dame: Our Lady of Paris” from 9-11 managed a 0.2/1 and 1.4 million viewers.

For The CW, “The 100” at 8 p.m. received a 0.2/1 and 683,000 viewers. At 9, “Coroner” settled for a 0.1/1 and 754,000 viewers.

*Related stories from TheWrap:*

Drew Barrymore's Daytime Debut Does Fine in Ratings, But Falls Behind Tamron Hall's Andrew Gillum Interview

'America's Got Talent' Tops Trump Town Hall in TV Ratings

'Monday Night Football' TV Ratings Plunge From 2019 in Opening Week Doubleheader
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Video Credit: Billboard News - Published
News video: A Full List of Presenters & Performers for the 2020 ACM Awards | Billboard News

A Full List of Presenters & Performers for the 2020 ACM Awards | Billboard News 01:09

Fifteen-time ACM winner Keith Urban will pull double duty tomorrow night (Sept. 16) as host and performer at the 2020 ACM Awards, which will be hosted in Nashville for the first time in the award show's 55-year history.

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