ROUGH CUT (NO REPORTER NARRATION) STORY: Coldplay's lead singer Chris Martin remarked that he felt like Republican presidential candidate Donald Trump as the band settled on the news conference stage in San Francisco, Thursday (February 4).
Martin later joked that the band started in Iowa three years ago.
Rock/pop band Coldplay, along with Beyonce, will play the halftime show for Super Bowl 50 in the San Francisco Bay Area on Sunday, Feb.
The band joked about not knowing much about American football to which Martin added "I think, you know, as long as LeBron James has a good game, things are going to be fine."
Upwards of 100 million U.S. viewers are expected to tune in for the intensely choreographed live 15-minute set, more than 50 times the audience of the band's last major tour in 2012, according to figures from concert tracker Pollstar.
With a third of the U.S. population expected to watch the Carolina Panthers and Denver Broncos battle for the National Football League championship, the Super Bowl offers a rare and coveted opportunity for advertisers and performers alike.
Coldplay, better known for brooding hits such as "Yellow" and "Fix You," takes the halftime stage on the heels of high-octane crowd pleasers Katy Perry, Beyonce and Bruno Mars.
Coldplay last week announced a U.S. tour and released a new music video featuring Beyonce, who is reportedly joining the halftime show this year after headlining in 2013.
Rihanna, who just released a new album, is also reported to be a potential performer.
While there is no definitive way to quantify it, spikes in sales and on social media suggest a significant Super Bowl effect.
Last year, 118 million U.S. viewers tuned in to Perry's pyrotechnics-laden extravaganza featuring a 1,600-pound robotic lion and dancing sharks.
Despite no new album or U.S. tour last year, sales of Perry's existing work surged 92 percent in the week after her performance.
YouTube videos of Perry's halftime show racked up views in the millions.