Several large beauty brands are embracing the world's current tech-driven societies.
Still smaller more independent beauty brands may be suffering under these tech changes.
It is recommended that small brands send out marketing emails to their potential customers.
It's also important that they embrace predictive modeling.
They should market for the future.
They should also make loyal customers ambassadors by offering referral rewards.
Finally, beauty brands should have rewarding shopping experiences in their stores and online..