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Netflix explores choose-your-own horror, romance

Video Credit: Reuters Studio - Duration: 01:47s - Published < > Embed
Netflix explores choose-your-own horror, romance

Netflix explores choose-your-own horror, romance

A Netflix experiment that began with viewers picking a movie character's breakfast cereal may expand to letting the audience choose the best on-screen date or the safest path to escape an ax murderer.

Yahaira Jacquez reports.

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Netflix explores choose-your-own horror, romance

It was a hit by Netflix standards.

(SOUNDBITE) (ENGLISH) CHARACTER FROM BANDERSNATCH SAYING: "Bandersnatch, it's an adventure game based on the book." A 'Choose-your-own-adventure' Sci-fi that began with viewers choosing the main character's breakfast cereal.

(SOUNDBITE) (ENGLISH) CHARACTER FROM BANDERSNATCH SAYING: "You're not in control." Now the world's largest streaming service says it wants to try out more.

Netflix's vice president of product Todd Yellin said this week that the company wants to make more interactive TV and is exploring possibilities across genres.

Which according to him, could give viewers the chance to choose the best on-screen date or the safest path to escape an ax murderer.

(SOUNDBITE) (ENGLISH) REUTERS CORRESPONDENT LISA RICHWINE SAYING: "There's a lot of competition in this space.

Disney is about to launch a TV service, Apple is expected to launch its service next week so Netflix is trying to stay ahead of the game with new technologies that will keep their customers subscribing and attract new ones.

In 'Black Mirror: Bandersnatch,' Netflix's first foray into interactive entertainment, the idea was to give audiences a simple choice, which involved clicking via a remote to select an option.

And while viewers were faced with many decisions like the type of music a character would play or whether they would jump off a building, it was that first choice between Sugar Puffs or Frosties that became an internet sensation.

Netflix CEO Reed Hastings said the film provided feedback about how long people want to engage with interactive programming and how many choices they want to make.

Both executives said the effort is still in its early stages, and that they don't see interactive entertainment replacing traditional storytelling.



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