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Google ads coming to mobile app home feed

Video Credit: Reuters Studio - Duration: 01:21s - Published < > Embed
Google ads coming to mobile app home feed

Google ads coming to mobile app home feed

Google will begin featuring ads on the home feed of its smartphone app later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue.

Jane Lanhee Lee reports.


Google ads coming to mobile app home feed

Googling on your phone?

Expect to see some more ads this year.

Google said Tuesday it will start posting ads here.

The move comes as Google tries to keep ad revenue growing at a time when data privacy issues are creating new challenges.

Reuters Paresh Dave is at Google's Marketing Live conference foe advertisers in San Francisco.

SOUNDBITE: REUTERS REPORTS, PARESH DAVE, saying: "Interesting challenge that Google is going through is that in recent years it's increased revenue by showing more ads on mobile they've started putting ads on the YouTube feed they've gotten better at targeting.

All of that has improved Google's revenue in recent years but it's increasingly facing questions for investors about how long it can keep up growth rates of greater than 20 percent in revenue year over year and so moves like this could give investors confidence that Google still has some moves up its sleeve." The search results on the phone will also come with a gallery of up to eight images.

A Google executive has told Reuters the changes will make it easier for users to discover and buy new products But the classic Google dot com browser that's long distinguished Google from other cluttered search browsers?

Expect that space to say clear of ads…for now

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