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SendGrid CEO Discusses How Email Marketing Tools Will Boost Twilio

Video Credit: The Street - Duration: 01:52s - Published
SendGrid CEO Discusses How Email Marketing Tools Will Boost Twilio

SendGrid CEO Discusses How Email Marketing Tools Will Boost Twilio

It's been about five months since Twilio's $2 billion acquisition of SendGrid closed, and CEO Sameer Dholakia has been hard at work building out a new slate of capabilities into email APIs.

Twilio's acquisition of SendGrid added email to Twilio's existing portfolio of SMS, call center and videoconferencing-based APIs.

The combination boosted Twilio's position as a cloud communications powerhouse aimed at improving customer service for businesses.

At Twilio's annual developer conference, Dholakia announced new advertising-oriented tools that will be available to SendGrid customers.

Called Twilio SendGrid ads, the tools will make it possible for customers to opt-in to an email list directly from display ads on Google , Facebook and Instagram.

Year to date, Twilio shares are up 43%.

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