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Harley-Davidson Is Facing New Challenges

Video Credit: Wochit Business - Duration: 00:39s - Published
Harley-Davidson Is Facing New Challenges

Harley-Davidson Is Facing New Challenges

In 1903 two friends got together and combined bicycles with engines and created the iconic brand Harley-Davidson.

Fast forward 116 years and the legendary American motorcycle manufacturer's market capitalization is $6 billion.

In the past century, the brand has seen a lot of changes, but now the company is up against new challenges.

According to Business Insider, CEO Matt Levatich is working to globalize sales amid a US market decline.

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