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Influencer Chiara Ferragni gets emotional as she premieres documentary

Video Credit: Reuters Studio - Duration: 00:50s - Published
Influencer Chiara Ferragni gets emotional as she premieres documentary

Influencer Chiara Ferragni gets emotional as she premieres documentary

Fashion came to the Venice Film Festival on Wednesday (September 4) when Instagram star Chiara Ferragni took to the red carpet for the premiere of a documentary about her rise to global stardom as a digital influencer.

Rough cut (no reporter narration).

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The 32-year old, who counts 17.2 million followers on Instagram, is a celebrity in her native Italy as well as the fashion world, famed for postings her looks online.

Kickstarting her career some 10 years ago with her "The Blonde Salad" blog, Ferragni, whose business strategy became a Harvard Business School case study, is now considered one of the most influential people in the industry.

Despite screening out of competition and at a smaller venue than the festival's main feature films, the premiere of "Chiara Ferragni - Unposted" drew a crowd of about 300 people, including fans screaming her name.




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