Instagram Announces Decision to Start Hiding 'Likes'
Instagram Announces Decision to Start Hiding 'Likes'.
Adam Mosseri, the head of Instagram, recently announced the platform’s decision to start hiding post likes in the United States.
Starting this week, a limited number of users will be able to see the likes they receive, but unable to see likes on other people’s posts.
"Right now, we're testing making like counts private, so you'll be able to see how many people liked a given photo of yours or a video of yours, but no one else will." Adam Mosseri, via Thrillist.
This feature has previously been tested by Instagram in other countries such as Australia, Canada and Japan.
Facebook, which owns Instagram, has also experimented with this new format in the past.
According to Mosseri, the decision is an attempt to “depressurize” social media.
"The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love..." Adam Mosseri, via Thrillist.
Research supports Mosseri’s point, as visible metric counts have been found to increase the “radicalization” of social media