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Sunday, January 24, 2021

'Sober bars' are popping up in cities around the country

Credit: TODAY’S TMJ4
Duration: 01:54s 0 shares 1 views
'Sober bars' are popping up in cities around the country
'Sober bars' are popping up in cities around the country

Research conducted by the beer company Heineken, found nearly 30 percent of 21 to 25-year-olds haven't had a beer in the past month, prompting businesses to embrace the mocktail revolution.

BARS WITHOUT BOOZE...WE'RESEEING THEM POP UP ACROSS THECOUNTRY SERVING SPECIALTYMOCKTAILS.

THIS MORNING...CONSUMER INVESTIGATOR KRISTINBYRNE LOOKS INTO HOW THEY'REMAKING A BUSINESS OUT OF NON-ALCOHOLIC BEVERAGES.RESEARCH CONDUCTED BY THE BEERCOMPANY HEINEKEN, FOUND NEARLY30 PERCENT OF 21- TO 25-YEAR-OLDS HAVEN'T HAD A BEERIN THE PAST MONTH PROMPTINGBUSINESSES TO EMBRACE THEMOCKTAIL REVOLUTION.

WHAT'SYOUR DRINK OF CHOICE?

NATSOUND ("Pina coladas.") NATSOUND ("Rum and coke.") NATSOUND ("My drink of choice isjack and coke, baby!") BUTTHERE IS NOW A NEW TREND WHEREALCOHOL IS OUT AND SOBRIETY ISIN.

SOBER BARS ARE POPPING UPIN CITIES AROUND THE COUNTRYALLOWING FOLKS TO SOCIALIZE INA BAR-LIKE ATMOSPHERE WITHOUTTHE BOOZE.

"MOCKTAILS" AREREPLACING COCKTAILS.

AustinSteele/Beverage Manager"Normally, I'll just do sodawater and orange juice, lookslike a mimosa, I'll put it ina champagne flute." BARTENDERSARE STEPPING UP THEIR MOCKTAILGAME WITH DRINKS LIKE THEBLUEBERRY GINGER COOLER, THERASPBERRY LEMON MOJITO, ANDTHE GRAPEFRUIT KOMBUCHA AGUAFRESCA.

Austin Steele "Theseare for people who want tolook like they're drinking.You know, they want to fit in,don't want to be questioned."ONE POTENTIAL CAUSE FOR THEDECLINE IN DRINKING: AMERICANSARE MORE HEALTH CONSCIOUS.LONG-TERM ALCOHOL USE CANINCREASE THE RISK OF HEARTDISEASE, HIGH BLOOD PRESSURE,LIVER DISEASE, CANCER, ANDMORE.

IF YOU'RE WONDERING WHYWE DIDN'T MENTION NON-ALCOHOLIC BEER...IT TURNS OUTVERY FEW NON-ALCOHOLIC BEERSCONTAIN NO ALCOHOL AT ALL.

INTHE UNITED STATES, TO BELABELED "ALCOHOL-FREE," BEERMAY CONTAIN UP TO ZERO-POINT-FIVE PERCENT A-B-V, ORALCOHOL BY VOLUME.

IM CONSUMERINVESTIGATOR KRISTIN BYRNEANCHOR CHAT

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