This Day in History: Packers Face Chiefs in the First Super Bowl January 15, 1967 At the Los Angeles Coliseum, the Green Bay Packers beat the Kansas City Chiefs by a score of 35-10.
That historic first-game was played before a non-sell-out crowd of 61,946 people.
Green Bay scored three touchdowns in the second half to defeat Kansas City.
For their win, each member of the Packers collected $15,000.
At the time, the amount was the largest single- game payout in the history of team sports.
Today, a 30-second Super Bowl commercial can cost as much as $2.5 million.
Between 130 and 140 million people watch at least part of the game.