After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content.
If Donald Trump is the first Twitter president, Mike Bloomberg hopes to beat him with Instagram.
The Democratic presidential candidate, a late-comer to the race, added a new twist to traditional campaign advertising this week by paying popular Instagram accounts to make memes about him - a clear sign he’s looking to lure millennial voters.
Paid for by his campaign – and marked as such – this sudden flood of memes cracked open a small can of worms about what kind of political posts are permitted… especially as Instagram parent company Facebook continues to come under fire for allowing political ads on its site that have not been fact-checked.
Such sponsored content can look like genuine social media posts, but aren’t.
Like this one, in which Bloomberg appears to be texting with this Instagram influencer, writing – “Can you let everyone know I’m the cool candidate?” The meme is one of many spread across more than 15 influencer accounts, with names like @KaleSalad, @NeatDad and @TrashCanPaul, and with an audience of 60 million followers combined, according to The New York Times.
Their virtual blanketing of Instagram forced Facebook on Friday to weigh in on campaigns leveraging sponsored posts.
The verdict: Thumbs up, provided they’re clearly marked as paid content, the company said.
Facebook clarified that such posts will not be considered advertising, as the social media site does not make money from them.
The Bloomberg campaign – funded solely by the billionaire himself – told Reuters this week that the "meme strategy," which was new to presidential politics, would be effective.
A Facebook spokesman told Reuters that his wasn’t the only campaign interested in potentially using sponsored content… meaning you may see some official Bernie memes in the weeks to come.
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The Prime Minister has insisted that it is important for the public to understand that England’s new stricter tier system is “not continuing the lockdown”. Report by Patelr. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
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Prime Minister Boris Johnson has said the new tiered coronavirus restrictions for England are essential to keep the disease under control. Report by Patelr. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
Former Conservative Party leader Iain Duncan Smith reacts to the government’s latest announcement on how England’s new Covid tier system will work, once the country comes out of its national lockdown on December 2. Report by Patelr. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
Disney+ will has started streaming Taylor Swift's "folklore: the long pond studio sessions." According to CNN the sessions were filmed in upstate New York in September 2020 and directed by Swift. The special will feature performances of the 17 songs from her latest album while sharing the stories behind them. Swift announced the project on her verified Instagram account Tuesday.
Indian batsman wicket-keeper KL Rahul ahead of 1st ODI against Australia said that legendary Indian cricket captain "Mahendra Singh Dhoni's place cannot be filled." MS Dhoni had announced retirement in August via Instagram post. India will clash with hosts Australia on November 26 at SCG.
Mike Bloomberg has poured over $1 billion into 2020 election cycle during his short-lived presidential term and after he dropped out. He spent a huge amount of money a variety of races and ads. He did not get the results he was looking for. Business Insider reports Biden spent $115 million on ads in support of Joe Biden in Florida, Ohio, and Texas. Biden lost all three key states.
US President Donald Trump said that he will leave the White House if theElectoral College formalises President-Elect Joe Biden's victory - even as heinsisted such a decision would be a “mistake.” “Certainly I will. But you knowthat," Trump said Thursday during a testy exchange with a reporter.
Credit: PA - Press Association STUDIO Duration: 01:21Published
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[NFA] With legal efforts to overturn his loss in the U.S. presidential election flailing, President Donald Trump's campaign is trying to persuade Republican state legislators to intervene in battleground states won by Democratic rival Joe Biden. Lisa Bernhard produced this report.
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