KC native 'catalyst' behind NFL's video apology

Dissatisfied with the NFL’s silence and uniform statement in regard to the latest round of Black Lives Matter protests, a Kansas City native went rogue in the hopes of inspiring change.

YOU'VE LIKELY SEEN THISVIDEO CIRCULATING ONSOCIAL MEDIA - CALLINGFOR AN END TO POLICEBRUTALITY AND A CHANGEWITHIN THE NATIONALFOOTBALL LEAGUE.WHAT YOU MAY NOT HAVEKNOWN IS A MAN FROMTHE METRO - WASRESPONSIBLE FORBRINGING THAT POWERFULVIDEO TO REALITY.41 ACTION NEWSREPORTER AARON LADDEXPLAINS THE WORK THATWENT INTO THIS VIDEO.THE LOCAL FACE BEHINDTHE NFL"S BLACK LIVESMATTER STANCE ---BRYNDON MINTER // Creativeproducer, NFLSThis took years todevelop.BRYNDON MINTER // Creativeproducer, NFLSI was strictly a catalysthere.

Many colleagues,specifically black colleagues.Without that work.

Thiswould"ve neverhappened.MINTER AND HISCOLLEAGUES UNHAPPYWITH THE LEAGUE"SSILENCE --- SO THE BLUEVALLEY NORTHWEST GRADWENT ROGUE --- REACHINGOUT TO PLAYERS ONSOCIAL MEDIA.THE RESULTS -- SOME OFTHE GAME"S BIGGESTSTARS...SPEAKING OUTPLAYERS IN SUCCESSIONSI am Eric GarnerSI am Laquan McDonaldSI am Tamir Rice.-- AND A NEW STANCEFROM AMERICA"SBIGGEST SPORT.ROGER GOODELL // NFLCOMMISSIONERSWithout black players.There would be no NationalFootball League.BRYNDON MINTER // Creativeproducer, NFLSWe need to just as aleague simply condemnracism.

It shouldn"t be thathard.

Those are simple wordsbut those are powerfulwords.ROGER GOODELL // NFLCOMMISSIONERSWe the National FootballLeague believe black livesmatter.JUST 4 YEARS REMOVEDFROM THE LAST ROUND OFNFL PROTESTS -- MINTERBELIEVES THIS MOVEMENTHAS MOMENTUM.BRYNDON MINTER // Creativeproducer, NFLSI think it is a change ofheart.

Over the years, NFLexecs and NFL employeeshave started to listen.TRYANN MATHIEU // CHIEFSSAFETYSHow many times do weneed to ask you to listen toyour players?PATRICK MAHOMES // CHIEFSQUARTERBACKSBelieve, Black LivesMatterBRYNDON MINTER // Creativeproducer, NFLSPeople like Tyrann, likePatrick...They are the leaguehere.

And if we don"tlisten to them...what are wedoing?REPORTING IN KCMO --AARON LADD -- 41 ACTIONNEWS.MINTER TELLS 41 ACTIONNEWS HE WASCONCERNED ABOUTKEEPING HIS JOB AFTERPUTTING THE VIDEOTOGETHER.BUT HE REMAINSEMPLOYED BY