Netflix Names Bozoma Saint John Its New Chief Marketing Officer The high-profile move comes as American businesses are making a conscious effort to have a more diverse workforce.
Saint John has previously worked with Uber Technologies and Apple.
She most recently served as head of marketing at entertainment and talent agency Endeavor.
Bozoma Saint John, via Twitter Netflix has also set aside funds for U.S. financial institutions that support African Americans.
According to NBC News, the streamer will allocate around $100 million for the organizations.