44 East

COVID-19 ISIMPACTINGBUSINESSES AROUNDTHE COUNTRY..FORCING OWNERSTO GET CREATIVE.THIS MORNING..

OURKAREN LEHRINTRODUCES US TO AMERIDIAN MOTHER-DAUGHTER TEAM..TURNING TO SOCIALMEDIA TO STAYAFLOAT.NATS SO THIS ONE IBELIEVE WE HAVETHREE LEFT OF.MOST PEOPLE DON'TPULL UP FACEBOOKOR INSTAGRAM TOSHOP FOR HOMEGOODS OR GIFTS..BUT THAT WASBEFORE 2020.NATS A REALLY CUTEGIFT FOR A FRIEND.WITH MANYIDAHOANS LIMITINGTHEIR OUTINGS.THE MOTHER-DAUGHTER DUOBEHIND 44 EAST INMERIDIAN FEAREDTHOSE STAY AT HOMEORDERS IN MARCHWOULDMEAN THE END OFTHEIR BUSINESS.SO WE THOUGHT IFWE CLOSE OURDOORS, WE'RE JUSTNOT GOING TO MAKEIT YET; WE'RE NOTTHAT ESTABLISHED,AND SO OUR FIRSTTHOUGHT WAS,WE'RE GOING TOSELL EVERYTHINGWE HAVE IN THESTORE AND WALKAWAY.BUT THEN MOMCHERYL HAD ANIDEA..

A LIVE SALE."WHY NOT?

WE'LLGIVE IT A GO AND SEEIF IT WORKS."NATS HI CHANTYL, HIVICKY, HI DOUG!A FEW MONTHSLATER .

ANDTHEY'RE A BUSINESSSTAPLE.NATS: WE ONLY HAVESIX OF THESE.STARTING AT FIVE P-M.

THEY DECIDEDTO CALL THEIRSOCIAL MEDIASALES.

"LIVE AT FIVETO SURVIVE".HOPING REMOTESHOPPERS COULDHELP SAVE THEBUSINESS.NATS: HI JEN!

OK SOIF ANYONE WANTSMAN CAVE I DO HAVEONE LEFT!"WE STARTED WITHMAYBE SIX PEOPLETHAT WATCHED ANDSHOPPED, AND EVERSINCE IT'S JUSTBLOSSOMED, IT'SBEEN UNREAL.NATS: THESE TWOARE LOCALLY MADEBY BLOOMSUCCULENTSWITH A FOCUS ONPRODUCTS FROMOTHER LOCAL SMALLBUSINESSES.

ALOCAL FAN BASEFOLLOWED.NOW DOZENS OFPEOPLE TUNE INEVERY TUESDAY ANDTHURSDAY..

ANDSIMPLY COMMENT TOCLAIM AN ITEM.NATS: ONE SHAKERPLEASE FOR SARAHIF I'M FEATURINGSOMETHING, I'LLKNOW I HAVE SIX OFTHIS ITEM, AND IT'STHE FIRST SIX TO SAYI WANT A BLANKET' IWANT A BLANKET"AND THEN WE JUSTWRITE IT DOWN ASWE GONATS: GOT YOUJODIE, THANK YOU!

HIKAYLEE!WE TRY TO CARRYUNIQUE DIFFERENTITEMS THAT YOUCAN'T GET JUSTANYWHERETHEY'LL EVENDELIVER THE GOODSFOR FREE.

AS A WAYTO SAY THANKS FORTHE SUPPORT.WE JUST FEEL VERY,VERY BLESSED.

IT'SJUST BEEN UNREAL.IT'S A POSITIVE LIGHTIN A VERY DARK TIME.KAREN LEHRAND WE JUSTWOULDN'T BE HEREIF IT WEREN'T FORTHEM, WE WOULDNOT BE HERE.IDAHO NEWS SIX