Taco Bell Announces Return of ‘Breakfast Offerings’.
On August 23, Taco Bell revealed that its “breakfast offerings” would be returning.
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Taco Bell's breakfast menu will be available at 90 percent of locations nationwide by mid-September.
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In addition to the usual items, Taco Bell’s breakfast menu will house three new burritos: .
The Cheesy Toasted Breakfast Burrito with eggs, nacho cheese sauce and sausage.
The Grande Toasted Breakfast Burrito with extra eggs, potato bites, pico de gallo and either bacon or sausage.
And the Hash Brown Toasted Breakfast Burrito with eggs, cheese, hash brown and either bacon or sausage.
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To promote the relaunch, the brand has hired ex-Taco Bell employee turned superstar, Lil Nas X.
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The “Old Town Road” singer will be the official face of Taco Bell’s new breakfast line.
Life has come full circle, i officially work at taco bell again.
, Lil Nas X, via Twitter.
His tagline is “Live Nas,” a play on the brand’s usual “Live Más” tagline.
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Nas X has also received the honorary title of “Chief Impact Officer” for the brand.
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Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people.
This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people, CEO of Taco Bell Mark King, via Press Release