Peter Thomas Roth’s cosmetic products began selling out after a viral TikTok video showing someone using the product racked up nearly 50 million views.
Roth tells CNN Business’s Alison Kosik how the power of social media helped drive sales.
Foolproof' makeup hack gives you perfect winged liner
A lot of makeup hacks out there don't really work as well as social media users claim.Achieving a cat-eye that is symmetrical on..
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