This week's episode of Elevator Pitch features pitches from minority founders in the finance, beauty, cannabis and beverage industries.
Some of the founders have years of experience with starting ventures and raising funds, while others are pitching in front of cameras for the first time.
Regardless of their previous experience, every person in our elevator has to stare down the ticking clock and battle their nerves to deliver a succinct and compelling 60-second pitch.
What happens if they stumble over a rehearsed sentence or lose their train of thought?
Will they be able to get back on track and impress our investors — serial entrepreneur Dre London, angel investor Kim Perell and Netflix co-founder Marc Randolph — or will they completely fall apart under the pressure.
Watch the full episode to see who manages to pass the first stress test and get into the investment room.