GTA Publisher Proposes , $12.7 Billion Deal to Acquire , Mobile Gaming Company Zynga.
Kotaku reports that Take-Two Interactive, which owns series like 'Grand Theft Auto' and 'NBA 2K,' announced a deal to acquire Zynga.
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Kotaku reports that Take-Two Interactive, which owns series like 'Grand Theft Auto' and 'NBA 2K,' announced a deal to acquire Zynga.
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If the $12.7 billion deal goes through, it would reportedly be the biggest sale in video game history.
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The merger would unify Take-Two, which owns other big-name series like 'BioShock,' 'XCom' and 'Civilization,' with Zynga, the creator of the 'FarmVille' series.
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The merger would unify Take-Two, which owns other big-name series like 'BioShock,' 'XCom' and 'Civilization,' with Zynga, the creator of the 'FarmVille' series.
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The merger would unify Take-Two, which owns other big-name series like 'BioShock,' 'XCom' and 'Civilization,' with Zynga, the creator of the 'FarmVille' series.
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We believe we have the best collection of console and PC intellectual property in the interactive entertainment business and it’s basically nearly entirely un-exploited from mobile and free-to-play around the world, Strauss Zelnick, CEO of Take-Two Interactive, via Kotaku .
We believe we have the best collection of console and PC intellectual property in the interactive entertainment business and it’s basically nearly entirely un-exploited from mobile and free-to-play around the world, Strauss Zelnick, CEO of Take-Two Interactive, via Kotaku .
Zynga’s best-in-class studios can help us develop that property.
Their best-in-class free-to-play mobile publishing operations can bring that to consumers and delight those consumers and create recurrent consumer spending along the way, Strauss Zelnick, CEO of Take-Two Interactive, via Kotaku .
Zynga’s best-in-class studios can help us develop that property.
Their best-in-class free-to-play mobile publishing operations can bring that to consumers and delight those consumers and create recurrent consumer spending along the way, Strauss Zelnick, CEO of Take-Two Interactive, via Kotaku .
The massive proposed acquisition highlights a rapidly consolidating industry.
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Last year, Microsoft purchased 'Elder Scrolls' and 'Fallout' maker Bethesda for $7.5 billion.
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Last year, Microsoft purchased 'Elder Scrolls' and 'Fallout' maker Bethesda for $7.5 billion.
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Embracer Group, a Swedish video game holding company, acquired studios including Gearbox Entertainment, the makers of the 'Borderlands' series, .
Embracer Group, a Swedish video game holding company, acquired studios including Gearbox Entertainment, the makers of the 'Borderlands' series, .
Embracer Group, a Swedish video game holding company, acquired studios including Gearbox Entertainment, the makers of the 'Borderlands' series, .
Meanwhile, China's Tencent has reportedly gone on an acquisition and investment spree, snatching up studios across the industry.
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Meanwhile, China's Tencent has reportedly gone on an acquisition and investment spree, snatching up studios across the industry.