Loop Insights teams up with NielsenIQ to give brick-and-mortar retailers tools to create bespoke, data-driven customer experiences

Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) has announced a strategic alliance with data aggregation firm NielsenIQ to “transform the retail sector” with automated marketing and enhanced customer engagement achieved by relying on real-time business intelligence.  The collaboration pairs NielsenIQ's robust data aggregation and measurement expertise with Loop's real-time data analytics capabilities, driven through the company’s Fobi IoT device, which helps retailers bridge their online customer data with their brick-and-mortar data.   Together, these technologies have the power to create personalized shopping experiences and increase loyalty in real-time, delivering instant value to the customer while driving opportunities for retailers to streamline their operations, the company said.  READ: Loop Insights' venue management platform enjoys successful deployment at PGA tournament in Las Vegas "At NielsenIQ, we continuously strive to collaborate with the most forward-thinking disruptors to deliver value to our clients," NielsenIQ VP of Strategic Alliances Richard Lee said. "Loop has made significant progress establishing itself as an innovative leader in the retail data space. Together, with our foundational consumer and retail insights, we have tremendous opportunity to establish new product offerings, expand coverage and facilitate retail success with business intelligence and real-time capabilities." NielsenIQ's consumer goods coverage and Loop's artificial intelligence solutions present opportunities for collaboration and business development across channels, the company said. Retailers can benefit from an enhanced understanding of consumer behavior, thereby boosting personalization, targeting and activation initiatives. "The scope, gravity and validation of this agreement with NielsenIQ represent an incredible milestone for Loop and its shareholders," Loop CEO Rob Anson said. "NielsenIQ is the global leader when it comes to measurement and data analytics, as well as providing the most complete and trusted view of the market for leading CPG brands and retailers. In establishing this alliance, Loop is now on a path to achieve global enterprise scale, and has firmly put a stake in the ground as an emerging disruptive player in the world of retail data aggregation and analytics." Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel